A practice and publication
AI user‑centred design, in UK central government.
For heads of profession across the four UCD professions. Built around the GDS Service Standard and the Cambridge HCI for AI Systems methodology.
01The work
Three offerings, as a ladder.
Free interactive tools at the top, self‑serve training in the middle, embedded consultancy at the bottom. Enter at any rung.
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01
Free
Interactive frameworks
Two tools, free for anyone to use. The Diagnostic walks a service through the first five Service Standard points. The Explorer walks UCD roles through automation trade‑offs.
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02
Self‑serve
Self‑serve training
A self‑serve curriculum on designing AI‑enabled services, with videos, exercises, and downloadable materials. Free samples and paid courses behind a simple checkout.
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03
Embedded
Embedded consultancy
A senior practitioner with AI‑systems specialism, embedded in your work at a day rate. Three shapes: head‑of‑profession advisory, community of practice, or project embedding.
02The publication
A book, written in public.
Loopwork serialises a book on designing AI‑enabled services in government. Each essay published here becomes a chapter, refined through reader response.
Newsletter
New essays as they publish, plus an annual reading list.
Currently writingThe era of intent.
Sixteen chapters across six parts. Essays publish through 2026 to 2028, compiled and refined into a book in 2030. No promised cadence: the work is patient. Subscribers receive each essay as it's finished, before it's archived to the public list.
03The practitioner
Chris Leo. Senior UCD on AI‑enabled work.
Eighteen years in UCD, eight in UK central government. Most recently Head of UCD Assurance at Defra, where the team assured around 300 AI‑enabled and digital services against the Service Standard. GDS and HMRC Service Standard assessor. Trained on Cambridge's HCI for AI Systems methodology.
Loopwork is the practice and publication where that work lives in public. Built and run separately from Pivot Ideas Ltd, the contracting vehicle that handles the rest of the consulting.
Drawn from
Cambridge HCI for AI Systems·MRS Diploma·BSc Psychology