Read in order

A short curated path, for new readers.

If you've not read the work before, this is the order to read it in. The full archive lives on essays when you're ready for the whole arc.

ForNew readers TimeAbout fifteen minutes today, growing as the work grows

Two essays, in order.

  1. First

    The manifesto

    On Loopwork.

    Why the practice exists, who it's for, and the methodology it draws on. The shortest piece in the book and the place to start. You'll know within ten minutes whether the rest is for you.

    Read the essay

    Published.

    ~10 minutes · ~2,400 words

  2. Then

    In progress

    The era of intent.

    The chapter currently being written. A reading of the shift from prompt‑led to intent‑led AI, and what it asks of user research and service design. Subscribers receive it first.

    Subscribe to read first

    Currently writing.

    ~25 minutes when ready · ~6,000 words

More chapters publish through 2026 and beyond. The path here grows with the work, two or three essays at a time. For the full sixteen‑chapter arc, see the essays archive.