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Read the book as it's written.

A book on what AI does to user‑centred design, written one essay at a time. Subscribers read each new chapter before it's archived to the public list.

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Three things, no more.

  1. 01

    Each essay, before it's public

    Subscribers receive every chapter of the book the day it publishes, before it's archived to the public list.

  2. 02

    An annual reading list

    Once a year, in late December, a reading list of the work that's shaped the practice in the year just gone: books, essays, papers, services. Sent only to subscribers.

  3. 03

    Notes from the chapter in hand

    Occasional short notes from the chapter currently being written: a question being chewed on, a passage worth arguing with, a draft before it reaches the manuscript.

Plain mechanics.

  • CadenceOne email per essay, sent when it's done. No set schedule.
  • PrivacyPlain text in your inbox. No analytics, no marketing pixels, no retargeting.
  • ArchiveEach essay archives to the public list roughly a week after subscribers receive it.
  • DeliverySent from hello@theloopwork.co.uk, with Resend handling delivery. Open tracking is off.