A practice and a publication. One practitioner.

Fifteen years in user‑centred design. Eight in commercial work, then seven in UK central government, where the services reach everyone and the standard is public.

Those government years have run mostly across HMRC and Defra. At Defra, through esynergy Solutions, Chris led UCD assurance, where the team read around 200 services against the Service Standard, then led UCD for its AI Capability and Enablement team. The Service Standard runs through all of it, and he assesses against it across government.

He's delivering AI UCD work to Defra through esynergy Solutions until 22 May 2027. Loopwork is the practice for that work with other departments, arm's length bodies, and devolved administrations, during the contract and after it.

Outside the client work, a long interest in how methods become practice: how what one person works out turns into what the next one reads. The book is part of that.

A practice for AI user‑centred design in UK central government. Sold to heads of profession across the four UCD professions, and to the practitioners they lead.

One practitioner, by design. Chris does the work on every programme. It stays 1:1 because the judgement is the point, and judgement is hard to pass down a chain. Small is the feature, not a stage to grow out of.

Three offerings, each standing on its own. Free tools to use in your own time. A self‑serve course drawn from the book. Embedded consultancy at a day rate.

Read the programme → Browse the training →

Loopwork serialises a book on user‑centred design in the age of AI. Each essay published here becomes a chapter.

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